Soccer is hugely popular overseas (as in, everyplace but America) Hong Kongers are abuzz about the World Cup and marketers are cashing in with several World Cup related advertising:
*If you spend HK$17 at McDonald's you get a commerative card as shown above. If that team wins the World Cup, you get a little prize!
*At California Fitness, if you bring a friend in, you both get a little gym bag with the colors for either England, Brazil, or Portugal.
*Of course, this wouldn't be complete without involving sex. As you check out at the grocery store, you find that you can purchase condoms that have the names and colors of your favorite soccer team. I won't tell you what I thought when I first saw "England Supportor" condoms in line at the grocery store.
Thursday, June 08, 2006
It's true what they say
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2 comments:
Umm, am I thick? I don't get it--"what were you thinking when you saw the England third-leg socks?
Ok.. maybe I shouldn't ask, nevermind.
PS, I didn't know about the gym bag deal--I want one!
I bought a replica of the soccer ball that they use in the World Cup. It was $20, but off-base at the German stores, it was around 100 Euros. I got a good deal. I should have bought more and sold them, but when I went back they were sold out.
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